Retail Excellence
Back
Client:
One of the world’s largest FMCG and Confectionary companies
Audience:
Global Retail Sales Force managing multi-channels
Program:
This was part of operationalization of one of the clients strongest “Retail Enablement” strategies of setting up Perfect Retail Outlets to maximize sales and for the brand to stand out.
The solution involved designing an entire change management program for the global sales force “with local customizations”, enabling them to think differently and follow prescribed guidelines for engaging retail channels.
Technology:
Storyline